“Milky Moo: Spreading the Milk Mantra” is now a Marketing case study at IIM Ahmedabad . CEO of Milk Mantra Srikumar Misra spoke to a full house of students at the campus last week about building a differentiated challenger brand. Few years ago Stanford Graduate School of Business had done a case study too.

Link to Stanford Case study

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Is Milk Mantra of Odisha the brand Amul in the making? It is India’s first VC funded Agrifood startup

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