Bhubaneswar Buzz

After Stanford School of Business in USA, now IIM Ahmedabad adds case study for Milk Mantra of Odisha

“Milky Moo: Spreading the Milk Mantra” is now a Marketing case study at IIM Ahmedabad . CEO of Milk Mantra Srikumar Misra spoke to a full house of students at the campus last week about building a differentiated challenger brand. Few years ago Stanford Graduate School of Business had done a case study too.

Link to Stanford Case study

Also Read :

Is Milk Mantra of Odisha the brand Amul in the making? It is India’s first VC funded Agrifood startup