Puri 26th Nov, 2018: On the occasion of National Milk Day, marking the birth anniversary of Dr. Verghese Kurien, dairy major Milk Mantra has forayed into the Dairy Dessert category by launching Odisha’s quintessential Chhenapoda.
Milk Mantra has creatively launched Chhenapodá by honouring Dr. Kurien through a beautiful sand art created by renowned sand artist and Padmashree Sudarsan Pattnaik, on the holy sea beach of Puri – showcasing amalgamation of best-in-class art and food innovation from Odisha. Odisha is well known for its art forms as people have been able to showcase it across the world, but the equally intricate food of Odisha has not been able to get the right platform for people to experience it. But now with packaging innovation from Milk Mantra, this is being made possible for Odisha’s favorite Chhenapoda.
Speaking on the occasion, Milk Mantra’s Head of Sales & Marketing, Swayam Prakash Misra said, “India has treasured several culinary secrets for ages and its unique traditional desserts have always been a revelation to the world. Chhenapoda from Odisha is equally unique and we are very proud of this, which is why Odia’s carry this as a gift when they travel. However due to poor packaging and hygiene, the true taste of Chhenapoda is compromised. With our packaging innovation, perfect taste & attractive design we are confident that Milky Moo Chhenapoda will be loved by everyone. We plan to take this delightful dessert of Odisha to major cities, and have already aligned the distribution channels to take Chhenapodá across Eastern India.” Misra added.
A definite shift from the unorganised to the organised dessert sector is being witnessed, but not all products come with stringent quality controls and packaging innovation to ensure an extended shelf life.
Debashish Mohanty, Head of Quality and NPD, Milk Mantra said, “Milky Moo Chhenapodá is made from ethically sourced Truly Pure milk and with its packaging innovation, the fresh taste is retained by its individual peel-able vacuum packs. Even without any preservatives, it has an extended shelf life of 15 days because of this.”
Milky Moo Chhenapodá has been crafted for the contemporary consumers, while preserving the traditional method of baking soft cottage wrapped in sal leaves, it is processed in its state-of-the art plant at Gop, Puri. It is low in sugar and has lesser suji in comparison to the other variants available in the market so it is a better option for today’s calorie and health conscious individuals. With an attractive pack that has Odisha art on it, it also makes it an ideal gift showcasing Odisha.
Apart from fresh milk, the company produces a range of functionally innovative & premium dairy products including fortified milk, pro-biotic dahi, increased shelf-life paneer, Mooshake, curcumin-based milk-shakes, fruit –dairy product innovations like Milky Moo Litchi Lassi and Milky Moo Aam Dahi, among others under its challenger “Milky Moo” brand . These products are available across Odisha, Kolkata, Jharkhand and Chattisgarh.
Know more about Milk Mantra: www.milkmantra.com
Milk Mantra is India’s 1st VC funded agri food & beverage startup and its ‘Milky Moo’ brand is one the fastest growing dairy brands in the country. With a conscious capitalist vision, the company has spurred an entrepreneurial white revolution, focusing on under serviced consumer markets and the under-developed dairy sector supply chain.