Bhubaneswar Buzz

Xavier School of Rural Management (XSRM) conducted its Annual Rural Marketing Fair, at Adaspur village, Cuttack

Xavier School of Rural Management (XSRM), Xavier University, Bhubaneswar (XUB) conducted its Annual Rural Marketing Fair, at Adaspur village, Cuttack on the 20th, 21st and 22nd of September, 2019. The theme for this year was, “Kaushal Gram – A Skilled Village”.

Gramotsava’19 was inaugurated by, BDO Mr. K. Ashok (OAS), BEO Mr. Devendra Kumar Barik (OES) along with Rev. Fr. P. Anthony Raj S.J. (Deputy Registrar, XUB) and Ms. Arpita Saha (Professor, XCOMM).

The grand fair, GRAMOTSAVA, organized by the students of XSRM, XUB, aims to bridge the gap between the rural and urban communities. It tries to identify the institutional voids in the villages and strives to bring in relevant products from various market places for making the day-to-day life and workflow for the villagers easier.

This year the students attempted to raise awareness on the importance of self-employment and skill development among the rural communities. To cater to this theme, awareness programs like the Pradhan Mantri Employment Generation Programs, private financial service institutions like Ujjivan and Vistaar had their stalls set up on the field. Advanced agricultural tools like KAMCO Power Tillers were introduced this year. In addition to this, the rural communities were given a taste of some people-friendly brands such as Yamaha, Storia, TVS Scooters, and Hyundai.

The most significant part of Gramotsava is creating a sense of connectivity between the rural management students with the village communities, in the form of field promotions, one-on-one interactions, and marketing campaigns. Being a part of this two-day rural marketing fair gave the students insights into rural marketing, understanding the day to day needs and consumer psychology behind the purchase of products or services.

The students of XSRM, contributed significantly to the annual rural marketing fair, adding value to the discourse and making Gramotsava’19 a huge success.


Xavier University, Bhubaneswar (XUB) was established in accordance with the Xavier University Act, 2013 and was inaugurated on July 07, 2014. XUB is a self-financing institution and is India’s first digital university for imparting professional and technical education. XUB has 13 schools that offer world-class education in different fields. The post-graduation programs are offered by Xavier Institute of Management (XIMB), Xavier School of Human Resource Management (XAHR), erstwhile XIMB-HRM, Xavier School of Rural Management (XSRM), erstwhile XIMB-RM, Xavier School of Commerce (XSC), Xavier School of Sustainability (XSOS), and Xavier School of Human Settlements (XAHS). XUB also offers undergraduate programs under various schools including The Xavier Emlyon Business School, Xavier School of Communications (XCOMM), Xavier School of Economics (XSE), Xavier School of Computer Science and Engineering (XCOMP), Xavier Law School (XLS), Xavier Centre for Humanities and Compassion Studies, and School of Government and Public Affairs (SGPA).