13th January 2018, Bhubaneswar: Mohey from the house of Manyavar is mandated to define women’s ethnic wear. Personified by the iconic actor – Anushka Sharma – its spirit of warmth, togetherness and celebrations is spreading rapidly. It is now, launching its 55th store worldwide and the first in Bhubaneswar – the global destination of culture and heritage. A decade ago, Manyavar re-invented the fashion-category, men’s ethnic wear. Today, Manyavar is India’s Leader in this sector.
The Janpath store is an 11,000 square feet ensemble of Lehengas, Gowns, Sarees and Suits – handpicked for ‘distinct moods’ of joy. The outlet also houses the fabled Manyavar line of regal Sherwanis, elegant Kurtas, stylish Indo-Westerns and accessories designed to appeal to every sensibility. The attention to detail in each concept, fabric, hue, cut, stitch, embellishment – sets it apart, inspiring a great deal of visitors to the store.
The launch is a milestone in Mohey’s retail journey towards a 100+ stores worldwide by December 2018; from its current map of over 50+ stores. Contextually, Manyavar is already operating over 450+ stores across 160 cities and 5 countries.
Bollywood Diva, Karisma Kapoor was ecstatic with the launch, “Mohey brings a wonderful design sensibility, traditional yet young, classy yet vibrant. I truly, relate to its attitude. I know, I am going to pick several pieces myself.”
Shilpi Modi, Director, Vedant Fashions (Mohey’s Parent Enterprise) adds, “It’s heartening, how women across cities, countries have welcomed Mohey into their fashion and their life. Numbers simply reflect that. But our journey has only just begun.”
Mohey is building ‘naye rishte’ with women across India and abroad while keeping its ‘vaada’ of carrying the values inherited from Manyavar.
Along with bollywood actor Ms. Karishma Kapoor, Manyavar General Manager Shri Vinod Parekh and Franchise owner Shri Jugal Agarwal and members of Manyavar Mohey retail brand and huge numbers of customers were also present at this occasion.