India’s software lobby Nasscom on Tuesday gears up to announce its EMERGE 10 Awards that “recognize information technology products and services organizations that are redefining the benchmarks of excellence for the technology industry”. A part of Nasscom’s EMERGE 50 2015 Awards, which search for India’s most innovative emerging information technology (IT) product companies, EMERGE 10 identifies the “top 10 hottest” start-ups.
While the initial idea was to become an analytics tool, Ajay Mishra, Nishant Radia and Subrat Kar thought of doing something around videos on YouTube specifically. The start-up, which was incubated in TLabs, a startup accelerator by Times Internet Ltd, last year, provides a YouTube intelligent marketing and analytics suite that helps content creators, brands and multi channel networks (MCNs), to maximize YouTube views, build better audience base and grow faster. “While there are more than 400 hours of videos being uploaded at YouTube every minute, 90% of the videos generate less than 10,000 views in the first one month,” Kar said, adding, “Currently, content creators are putting a lot of efforts to create good quality content, but the problem is that they find it difficult in targeting the right kind of audience to watch their content. This is where Vidooly steps in.” Any one who has a YouTube channel with more than 500 subscribers can sign up with Vidooly to access the features available on its dashboard. At present, Vidooly supports videos hosted on YouTube and is being used by more than 5,000 YouTube channels globally. “We are already in touch with other cross platforms to track their video data and, in coming time, we will integrate those platforms on our dashboard,” Kar said.
Online video analytics start-up Vidooly has also raised Rs 6.4 crore from venture capital firm Bessemer Venture Partners, which was among the first investors in LinkedIn and Skype.