Sarthak Music is gearing up to launch its first ever radio station in the state by September. The station, Sarthak FM, will air from Bhubaneswar on 5 September. Transmission issues have delayed the launch of its Rourkela station until October.
Set to provide tough competition to its fellow radio stations, Sarthak FM will be a 24 hour Odia station in the state of Odisha and will run on the frequency of 91.9.
The radio station did not apply for the Phase-I radio auctions and in Phase-II auctions the application got cancelled. Finally, with FM radio Phase III on the anvil, the company did not miss out the chance to be a part of the radio industry.
With established players like Radio Choklate, Big FM and Red FM already doing well in the two cities, Sarthak as the new entrant will need to prove its mettle.