Snapdeal,largest online marketplace today announced that it will promote traditional Odiya crafts in partnership with Govt. of Odisha owned entities – Orissa State Handloom Weavers Co-operative Society Ltd. and Odisha State Handicraft Corporation Ltd. Indigenous handcrafted products under the brand names ‘Utkalika’ and ‘Boyanika’ will be sold and promoted on the marketplace, as a part of this partnership. Between the two brands, currently around 200 products are listed on Snapdeal.
As a part of this collaboration, Snapdeal will provide complete assistance to the corporations with online cataloguing and refine their product offerings through its data analytics. Boyanika offers an eclectic mix of handcrafted sarees of the Ikkat, Bomkai Silk, Berhampuri Silk, Sambalpuri and Tussar variety while Utkalika offers home décor and jewellery items showcasing native tribal crafts. These elaborate handcrafted products showcase the profuse history of Odiya culture that has been passed down the generations.