J Walter Thompson (JWT) India has appointed Sambit Mohanty as the national creative director. Based out of its Delhi office, he will report to Senthil Kumar, chief creative officer, JWT India. Mohanty joins the agency from DDB Mudra Group where he was serving as creative head (north).
“Sambit was the youngest and, more importantly, the hungriest of all the potential creative leaders we considered for the NCD role, based in Delhi. He will work with me and ignite fresh energy into the JWT India creative product. He has the ambition and the drive to champion pioneering ideas and path breaking solutions for all our clients,” said Senthil Kumar in a statement.
Mohanty has spent 18 years in the advertising and design industry with an understanding across verticals, including mainstream, digital and shopper marketing. He has worked with brands such as Volkswagen, Adidas, Coca-Cola and UNICEF, among many others. An avid quizzer, he has had the distinction of being a finalist in BBC Mastermind.
He is also a visiting faculty in MDI, Gurgaon and takes classes specializing in creativity and brand communication. His work has won accolades in award shows such as Cannes Lions, D&AD Pencils, Spikes Asia, Ad Stars Asia Awards, Goafest Gold Abbies and Kyoorius Blue Elephants.
“It’s an exciting time to be at JWT—working on some of India’s most favourite and iconic brands. As NCD, my challenge would be to up the ante on the creative offering and develop truly memorable ideas that work for our clients in the marketplace,” said Mohanty on his new role.
WPP-owned JWT India provides communication services in advertising, digital, activation, public relations, direct marketing, design, social and rural communications. It operates through offices in six cities and partners clients such as PepsiCo, Godrej, ITC, Nestle, Airtel, Hindustan Unilever, Aditya Birla Group, GSK Consumer Healthcare,Hero Moto Corp, Ford, Nokia, UB, Diageo, Kellogg’s and Exide, among others.