Bhubaneswar Buzz

Annual Rural Marketing Fair, Gramotsava to be organised by XIMB

Gramotsava XIMB bhubaneswar buzz

RMAX, the Rural Managers’ Association of Xavier Institute of Management, Bhubaneswar (XIMB) will be organizing their flagship event Gramotsava- The Annual Rural Marketing Fair from 30th September, 2016 to 2nd October, 2016. Every year, “Gramotsava” is held in prominent rural haats to showcase the learning and skills of rural management students around Bhubaneshwar, Cuttack and Puri, which creates a significant impact on the ideas and products among rural consumers.

The event will be launched in the college premises of XIMB on the 30th of September,2016 at 7 pm and the haats will be operational from the 1st of October 2016 at  Niali, Cuttack. With an objective of promoting various products and concepts among rural masses by carrying out need-based market research, thus fostering a productive relationship with the rural community and organisations active in rural sector, Gramotsava has had a 10,000 plus footfall every year. The entire event has three phases: Adi Parva (Pre fair phase), Madhya Parva (Fair day) and Iti Parva (Post fair phase). The Theme for this year is “Skill India”. An initiative which will help to provide an engaging ecosystem to cater to skilling needs of citizens by publishing and sharing relevant information. The outcome of this collaboration should ideally lead to inclusive growth especially for those at the bottom of the pyramid.

Started in the year 2006, with a glorious legacy of 10 years, Gramotsava’s well-recognised success holds a remarkable place in the history of XIMB and promises to do so this year as well. Gramostsava 2016 will see the involvement of Maruti Suzuki and Suzuki motors (Jyoti Motor), Smart solar, Mirambika, IFFCO, Piaggio and Dental camp in association with Hi-Tech dental college and hospital to name a few.


Xavier University, Bhubaneswar (XUB) was established in accordance with the Xavier University Act 2013 and was inaugurated on the 7th of July 2014. The University is India’s first digital University and an institution of higher learning for imparevelting professional and technical education. It is a self-financing institution of higher learning for imparting professional and technical education. XUB offers its Masters in Business Management through its flagship school, XIMB. It also offers Masters in Human Resource Management through Xavier School of Human Resource Management, Rural Management through Xavier School of Rural Management, Sustainability Management through Xavier School of Sustainability and graduate programme in commerce through Xavier School of Commerce. Apart from these it has proposed to set up other schools of higher learning in various areas like Public Policy, Sustainability, Media & Communications, Finance, Education and Centers of Research in Public Policy & others.


XIMB, a 29 years old business school of global repute is the Flagship School of Xavier University. Inspired by the Jesuit spirit of ‘Magis’, or excellence, XIMB strives to be a premier institute globally recognized for management education, training, research, and consulting that help build a just and humane society. The Institute today has become widely recognized for its excellence in imparting management education. It is counted among the leading management institutions in the country.